Jo & Gem portfolio

LOTS OF LITTLE WINS

With a new brand positioning, Wilko wanted to dip their feet into TV. Supported by a 360 campaign, we introduced a few of the ways hard working families can win at Wilko... and some of the ways they might not. We also produced social films and 10" product cut downs to help them drive sales and awareness.  Due to the success of the first ad we followed up with a brand new TV burst for Spring 2020 and we're currently in production for 2021. 

Director: Max Sherman

Using Format