A GENTLE LITTLE REFRESH
Working with the wonderful Rory and Gus, we created a platform that could showcase how mildly refreshing Tic Tac's are. It had to be a campaign that could incorporate and reskin a lot of international assets but also generate new content.
Creative Team: Rory and Gus
Creative Directors: Jo and Gem
For social we made satisfying animations that extol the satisfyingly refreshing virtues of Lime and Orange Tic Tac's.
For Tic Tac’s first ever foray onto the airwaves we created some truly refreshing radio ad. Inspired by ASMR, we tasked the smooth-talking John Hopkins to playfully read out some of the most satisfying words in the dictionary, giving listeners a moment of refreshment in their day. Binaural sound design helped us create an immersive element to the spot, enhancing the tasty sensation of freshness that Tic Tac brings to your day.