Jo & Gem portfolio

REFRESH YOUR MOUTH, REFRESH YOUR MOOD

In a year when slippers became 'work wear', who cared about refreshing your breath with a Tic Tac for a zoom call? With impulse sales in decline we created some lighthearted UGC films to tell everyone that refreshing your mouth can refresh your mood. They played out on social channels but we also created over 100 bespoke edits for Youtube with lines tailored to the content they were watching. A refreshingly positive little campaign that was fitting for a year like 2020. 

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