OPEN UP DAVE!

For the first Tic Tac advert in five years, we created a fresh brand proposition called 'Open Up' which focuses on the how the minty treat can help people build connections. Every time a packet is rattled our character appears with some tips to help those who are a little socially awkward. In this case a guy called Dave needs a little help to "open up a little" in the 30 second TV spot.

But it's not just the Brits who needed help to 'Open Up' as Mr Tic Tac popped up in the USA when the ad was aired stateside.

Director: Declan Lowney