TEAM GB X DFS 

The Olympics has always been an event to celebrate ordinary people doing extraordinary things, but 2020 was different. It was the people of Great Britain who were the ordinary people doing extraordinary things so we created a 60" ad for the athletes to celebrate them. 

Director: Ali Kurr

We also launched a competition to find ordinary people who did extraordinary things during lockdown. We gave them the chance to win the best seat in the house, a brand new DFS sofa, to watch the Olympics. 

Using Format