Jo & Gem portfolio

STANDARD LIFE


We were briefed to develop a new concept for Standard Life to appeal to younger audiences. We wanted to create an optimistic and motivational tone of voice to speak to an audience that is increasingly interested in a healthy lifestyle and wellbeing.


‘Invest in yourself’ is a positive mantra that allows us to talk to young people about savings, pensions, ISAs, retirement planning and life insurance in simple terms. 

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