Jo & Gem portfolio

MAKE MORE OF BREAKFAST

We launched Nutella's grown up big sister Nutella + Cocoa and positioned it as the ultimate brunch accompaniment. 

Nutella + Cocoa isn’t a breakfast to be grabbed running out of the door, it’s a richer, more indulgent spread with double the cocoa that should be enjoyed in a more refined way. 

We shot new PR photography with Jonathan Gregson

Designed a new look and feel

and launched the campaign on social media along with recipes to turn breakfast into brunch.

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