Jo & Gem portfolio


We created a campaign with Aardman Animations to rebrand autumn as “The Cosy Season” – the perfect time to make your home a little comfier with a new sofa. As the weather turns and the nights draw in, the plucky Pumpkin battles the elements to make it back to her cosy spot – which just happens to be, you guessed it, a DFS sofa.

Director: Magdalena Osinska

Pumpkin topped and tailed all the 10” and 20” DFS promo ads during the campaign... 

Pumpkin appeared and made people smile in POS across every DFS store in the UK and Ireland.
We created a full suite of assets to tell our story across digital and web.
Even little ones could get to know our ginger hero in-store and at home.
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