TOO COMFORTABLE

Inspired by lockdown truths, we created a series of ten idents for DFS’s sponsorship of Channel 4’s Friday Nights In On 4. They celebrate the joys (or should that be highlighting the perils?) of getting ‘too comfortable’ in your own living room, we even cast a real life couple.  The idents are being supported by a social campaign.

Accompanied by social activations by Gus & Rory.

Using Format