Jo & Gem portfolio

LOVE IT IN A JAR? TRY IT IN A BAR.

Our 30 second advert for the new B-ready bar gives a sneak-peek into the lives of true Nutella lovers who will stop at nothing to enjoy the spread as a mid morning snack, and how the new product will revolutionise their cravings. Because if you love it in a jar you should try it in a bar.

Director: Chris Balmond

A selection of social posts created for the campaign

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