THE ADVENTURES OF HOYBOT
We were briefed to amplify a brand ad starring Sir Chris Hoy as a cyborg built by Nissan… obviously. They asked for a few banners and maybe a couple of social posts, but we decided to bring Hoybot to life with an interactive graphic novel instead... obviously. No wonder our mums still don’t get what we do for a living.
The graphic novel was launched alongside the cinema ad before Star Wars: The Force Awakens and was pushed to the phones of cinema-goers during the trailers. We then targeted sci-fi and comic book fans on social media.